Frequently Asked Questions
Who do you usually work with?
Organisations with a big decision in front of them that want evidence behind it, from founders testing a first idea to established firms moving into a new market. In practice that's often professional bodies, PE-backed tech firms, non-profits, Business Improvement Districts, retailers and logistics businesses. We've done this for more than 50 of them over twenty years.
Who will actually do the work?
The person you meet. We're a small senior team, so nobody hands you over to a junior once the work is agreed. You deal with the same people from the first call to the handover.
How does a project usually start?
With something short and clearly scoped. Most clients begin with a two to four week sprint, such as a Market Scan, a Positioning Sprint or an AI Readiness Assessment. You come out of it with a clear answer, and if that's all you needed, that's where it ends.
What if we need something built?
We build it. Platforms, data pipelines, dashboards and automations usually take eight to twelve weeks. Your team works alongside ours the whole way, so they can run it once we step back.
What do we get at the end?
Something your people can use straight away. Depending on the job, that could be a decision paper, a market model, new positioning with the sales material to match, a roadmap, or working software. If the people who have to use it can't, we haven't finished.
How will we know it's worked?
We agree that before we start, in plain terms: a decision made, a number moved, a system live. Then we report against it as we go. If the evidence shifts halfway through, we'll tell you and change course.
Can you stay on afterwards?
Yes. Some clients keep us on quarterly to refresh their view of the market, sharpen their messaging, or run and improve what we built. Others come back when the next big question lands.
How do we get started?
Tell us what you're trying to work out. One short call is usually enough to know whether we can help, and if we can't, we'll say so.