About

Strategy and Execution

A senior-led consultancy that finds the answer in your market and builds what delivers it.

Change should lift your people, not bury them.

We pick out the strategies worth backing and deliver them without the pain: no endless migrations, no new busywork for your team. What we build takes work off people’s plates, so the change sticks because it makes their day better. That is the bold new future we deliver.

Kyle Monk
Director, Good Analysis

Kyle Monk

Kyle runs Good Analysis and has spent twenty years helping membership bodies, technology firms and commerce businesses decide with evidence. He is most interested in the gap between what the data says and what an organisation actually does about it.He builds most of his own tools, runs more computers than one person reasonably needs, and has strong opinions about em dashes.
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